Some stereotypes are rooted in truth. For Canadians, those roots are deep in a barley field.
Canada’s national beer of choice is drink …wait … national drink of choice is beer (we’ve already had a few). According to Beer Canada, last year alone Canadians consumed 22 million hecto-litres of beer, that’s over 77 litres per person (of legal age of course)!
Believe it or not, this hoppy thirst quencher is also a big part of our economy.
A recent report from the Conference Board of Canada showed that the supply chain of beer actually has big benefits the whole country. Where beer is consumed in one province, the benefits can be seen to be supporting jobs in many other provinces along the way. For example, when you order Halifax’s Alexander Keith’s India Pale Ale in Saskatchewan, you’re not only supporting the workers in the brewery, but also the jobs in transporting it to you. This large supply chain means that 1 out of every 100 jobs in Canada is connected to the brewery industry. And every $1 spent on beer in Canada, generated $1.12 in GDP.
As craft and microbreweries continue to grow in popularity, the Canadian Brewers association predicts that jobs supporting the industry domestically will also rise. Because who doesn’t like to support their local brewery?
How do Canadian brews fair with the rest of the world?
Canada is the world 14th largest exporter of beer, falling not far behind the US. Our top exporter is the one that bears our name, Molson Canadian, is asked for around the world by those looking for a little piece of the great white north. But Molson’s not the only game in town; in 2010 Canadian breweries exported $213 million worth of beer.
Our primary export markets are the U.S. but a recent interest in North America craft beer has also seen our exports rising in Japan. Just like the supply chain from province to province, as breweries begin to expand their reach into new markets the benefits will be also be seen here at home. A recent study estimated that increasing Canadian beer exports by $10 million would result in a $10.54-million boost to GDP and would support 70 jobs.
That’s a job we’d like …