Diversifying Your Market, One Step at a Time

Diversifying Your Market, One Step at a Time

More than ever before, Canadian companies need to diversify into international markets if they are to find new opportunities for growth. In this guide, we focus on the most common strategies – from direct sales to strategic alliances – that Canada’s exporters and investors use when they enter markets abroad.

This guide covers:

  • finding the customers, partners and intermediaries that you need to get started
  • the hazards associated with entering new markets
  • how to reduce these risks.
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Categories How-To Guides

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