The U.S. market is bouncing back and for Canadian business people that is good news all round. For Canadian exporters and would-be exporters, it’s even better news. Want to find out why? Tune in to our free webinar on Tuesday, Nov. 24, titled “Get the most out of exporting to the United States.”
Join our panel of experts, including Jayson Myers, President and CEO of the Canadian Manufacturers and Exporters; Gary Brown, chief representative for the U.S. region at EDC; Bill Macheras, a trade commissioner at the Canadian Trade Commissioner Service; and Isaac Langleben from Open Farm Inc. and Canada Pooch.
“The U.S. is right next door and is experiencing very robust consumer spending combined with an industrial sector nearing capacity and requiring investment to grow,” says EDC’s Gary Brown. “Those factors make it a great market for Canadian exporters to focus on.”
CME’s Jayson Myers agreed: “A strong recovery in consumer spending and a lower Canadian dollar make the U.S. market a prime destination for Canadian exporters,” he said. “But, it’s not business-as-usual south of the border. Canadian exporters are doing well because they know how to navigate the risks and bring special value to their U.S. customers.”
The panel will examine the U.S economy and its global impact; offer compelling reasons why the U.S market is so attractive at the moment; and detail the current opportunities and the ways to enter those markets.
“Don’t underestimate the U.S. market,” said Bill Macheras. “It’s highly competitive and even though you may think you have a unique product, service or technology, there probably are four or five others there who have the same thing. Your strategy has to be researched in advance, and tested as well.”
Macheras said the U.S. market is also huge, and advised those working on a strategy to tackle one state at a time. “California has the same population as Canada so one state alone can provide enough business for your company, almost in perpetuity,” he said. “A sign of an inexperienced exporter is one that tells me ‘Oh yeah, we’re going to tackle the whole U.S. market.’ It really is a sign of lack of experience, research and preparedness. Even companies the size of Magna — the automotive supplier— don’t attack the whole world at once. They’ll select their markets [carefully].”
The webinar will wrap up with the powerful story of Isaac Langleben, who, with his wife, started designing pet outerwear and making a premium pet food out of a Toronto apartment. Their companies – Open Farm and Canada Pooch – are now the Canadian leader in the sector, with distribution on three continents.
“About two years ago, we started exporting to the U.S. and from there, we’ve gone on to work with some of the bigger pet distributors in that country,” Langleben said. “If you find good partners on the financing and customs side, it’s relatively easy to export to the U.S. There’s no language barrier and business practices and culture are very similar, but it’s huge navigating the various customs regulations and making sure everything you’re doing complies.”
Tune into the webinar at 1 p.m. Nov. 24 to learn more about the U.S., also an attractive market because it is geographically close and it’s experiencing a housing boom, which contributes to a cascade of consumer purchases. Find out where the opportunities are in the U.S. for your business and what the U.S. most needs as its companies exceed capacity and it looks to Canada.