Disney Parks recently unveiled a magical three-story ice castle – created by EDC client Iceculture of Hensall, Ontario and a Philadelphia firm (Fear No Ice) — right in the middle of New York’s Times Square.
The fantasy sculpture was promoting what Disney dubs its “Limited Time Magic” – “unexpected experiences with an extra sprinkle of Pixie Dust at Disneyland Resort and the Walt Disney World Resort, that’ll appear, and then disappear when the next debuts.”
“The Disney job created many challenges, not the least being the seven hours we were given to build the castle, but also the tight working area in Times Square,” says Iceculture president Julian Bayley. “The castle had to be taken down at noon the same day!”
“We are going to India next month to install two ice construction projects in New Delhi and Calcutta,” adds Bayley, whose company has used EDC’s accounts receivables insurance to make a cool living exporting ice sculptures around the globe.
The fairytale castle is made of 45,000 pounds of ice. Catch a behind-the-scenes peek at how Iceculture built the sculpture – and how Mickey and pals unveiled it!