Perfecting Your Pitch

8 best practices for making a sales pitch meeting successful.

​Join Lynn Côté, EDC Sector Advisor, as she shares 8 best practices for making a sales pitch meeting successful.

As International trade experts, we organize hundreds of matchmaking meetings every year between Canadian companies and foreign buyers and we have seen what makes these pitches work. Learn more about these best practices:

  • Know your audience
  • Understand the market
  • Choose the right buyers
  • Keep it short and simple
  • Pitch your value
  • Save the demo for last
  • Follow up
  • Maintain a Customer Relationship Management (CRM) system
Perfecting the 15-Minute Sales Pitch (PDF)
Categories Small Business Insights

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