How can you penetrate new markets? Do you cross the border or go overseas? To simplify things, you can start by doing business in the U.S. International growth takes a lot of preparation, so what can small- and medium-sized companies do to overcome export barriers? A double-hatted approach in Canada and the US is a smart one.
Of course there are risks, but there are also many resources available to Canadian companies looking to reduce these export-related risks. Canadian firms can do business abroad with the help of Export Development Canada (EDC), the Canadian Trade Commissioner Service (TCS) and other companies located in the U.S.
Watch this free webinar The World Next Door: Tips on Selling to the U.S. to gain key market knowledge, including trends and opportunities south of the border. Hear from Pierre Plangger, CEO of Solacom, and Jennifer Kelly, co-owner of Pehr Designs, as they share their experiences, specifically their success in penetrating the U.S.